So I’ve been sketching out some logos for the project, as well as a general idea of what I think it should look like. I am starting with the name ‘Project Walkabout’, to reflect the fact that one of the key aims of this project is to explore people to walk around Fremantle more. I’ve made a mindmap of both ‘Walkabout’ and ‘Fremantle’ in order to generate some ideas
Then I started sketching up some ideas. After I visited Fremantle, I realise I have the option of going two ways. Either I go with a classic Fremantle architecture kind of look, or I pick on the the alternative street-art vibe that permeates the city. With the Walkabout theme I also have an option of taking an Aboriginal style route, but I’m not sure if that will communicate the wrong message (i.e. that this is an indigenous pop-up shop). However, I did play around with the idea of footprints for awhile. As you can see, I’m still tossing up between calling this ‘Project Wander’ or the ‘Freo Wander’.
I also played around with the idea of having some sleek colourful shapes, as shown below:
I also played around a bit with what the pop-up shop will look like. I have taken a look at pre-fab modular pop-up shop designs like the ones offered by popshopolis.com. They offer modular pre-fab kits like the one below:
I’ve decided to make the store as simple and open as I can to make it feel more ‘outdoor’ then ‘indoor’. After all, a major aspect of a market is the outdoorsy nature of that, and while I want to protect the stores merchandise from the elements, I also want to make it seem as welcoming as I can.
Overall, I’m not that happy with the direction of the branding just yet. I think I will need to work on it some more.
Fig 1: Popshopolis (n.d.). Modular Systems [Image]. Retrieved from: http://www.popshopolis.com/servicescustom-