Hello everyone! Yes, it’s that time of the semester again – time for a bit of last minute panic.
Firstly, I mocked up some examples of what the shoeboxes and jars will look like in the Freo Shoebox for the presentation. They came out pretty welll, especially wrapped in brown paper. It will matched the cardboard papered interior of the store. The plain paper also allows the contents of the box to stand out.
As for the booklet, I have decided to go for an A5 booklet. Something small and portable – like a shoebox! The cover has been designed to slightly resemble a brown shoebox with a lid as well.
In addition to this, for poster purposes, I thought it would be necessary to mock up some images for the different items the shop will sell.
As you may have noticed, brown and white play a prominent role in tying together the booklet and feel of the entire project. Of course, the brown paper is juxtaposed with the bright vibrant colours of the more rendered aspects of the design. This is done to demonstrate the difference between the shoebox (brown, bland, unexciting) and what is contained within (bright, vibrant experiences). The poster will use a similar tactic in order to draw attention to the exciting portions of the project.